A F H S T O R Y
Founded June 2014 by Egyptian Artist Farida Abushady,
AFH Designs is a contemporary accessory brand influenced by nature, spirituality, and multiculturalism.
Pieces are handmade by a list of artisans & craftsmen in countries including India, Turkey, Germany, Indonesia, Nepal, Egypt and Dubai. The brand focuses on ancient culture and symbolism, and uses unique materials such as semi-precious stones, healing crystals, ceramic, seashells, brass and silk.
AFH Designs is available in several concept stores in Egypt including the renowned Pop Up Shop & Hype Department Store, and annually showcases collections throughout events in Dubai, London, and Cairo.
F A R I D A A B U S H A D Y
Egyptian Artist, Founder & Creative Director of - A F H D E S I G N S -
An Egyptian Artist born in Saudi, raised in Dubai, Farida Abushady found her inspiration when reading about the balancing powers of stones and crystals. The young artist had moved to London to continue her studies, when she began to discover her passion for travel, meditation, and multicultural spirituality. Combining these values with precious balancing materials, AFH Designs was born.
"I consider myself a multicultural individual. I enjoy reading about ancient culture and symbolism dating back to the Pharaohs, Ancient Tibet, Indian, Himalayan and African civilisations. Every piece I create is made up of unique components & symbols that add spiritual value to it's wearer. I use a variety of materials such as healing crystals, semi-precious stones, seashells and silk. I am a very superstitious person and I believe in "good luck charms" which is why I think my pieces will appeal to individuals who share the same beliefs about life's mysterious energies"
F I N D U S A T :
The Pop Up Shop
Shop R 4 -7, Downtown Mall Kattameya
Street 90 - New Cairo - Egypt
Designia Mall, Alexandria, Egypt
Milk Concept Store
Shop 7, Building 231, Road 3206,
Riyadat Mall, A'ali, Bahrain
Fashion Stories SYL, Lower Lobby Level,
Grand Hyatt Hotel - Dubai - UAE